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Team Ezine

Weekly Encouragement for your Work at Home Success!

Volume 4  Issue 7

May 13, 2008

TeamEzine is a bi-monthly business building resource published by  Cecilia Frederick of Wahm Team - http://www.wahmteam.com - a Maryland based Wahm. Any email you receive as a result of subscribing to Team Ezine may contain in-house, affiliate and/or third party marketing or advertisements, as well as the original articles, resources and information for encouraging work-at-home success.

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Team Thoughts:  Notes from the Publisher's Desk
  • Top Sponsor Ad:  Start an Avon Business
  • Team Business:  Give Back - Be a Mentor!

          By: Jane Schulte

  • Team Business: How to Market your Ebook

          By: Terri Seymour

  • Copyright and Publisher Information
  • Reprint Permission
  • Legal Information

From The Publishers Desk:          

Welcome Back, Team Ezine Subscriber!

Hello Everyone;   

This month's edition of Team ezine has two articles about business building. Our first article is from Jane Schulte about mentoring and paying it forward, and is entitled "Give Back - Be a Mentor!"

Our second article is from Terri Seymour  and she writes about How to Market your ebook.

Until next time,

Cecilia  Frederick

Team Business

Give Back - Be a Mentor!

By: Jane Schulte


Are you rising to the top? Have you reached a level of success where you feel compelled to give back? While you cannot give "back" to the people who have helped you along the way, you can give "forward." Being a mentor is an effective strategy in which you can contribute significantly to the career development of others and it offers a way of building skills towards future career goals for those with promise within your company.

The difference between simply training someone and mentoring is significant. Training means providing the tools and time, but it is really up to the other person to "get it." Mentoring means taking a personal interest in another and seeing the training and knowledge transfer through to its completion and success. It is an investment that reaps mutually satisfying rewards.

Sharing your professional and personal skills and experiences with another promotes growth and development that might not otherwise be possible. It is based upon encouragement, constructive comments, openness, mutual trust, respect and a willingness to learn and share.

Some of the benefits to the less experienced employee (mentee) include:

  • Increased knowledge;
  • A supportive environment in which successes and failures can be explored and evaluated;
  • A smooth transition to the next level, i.e. promotion; and
  • Development of professional confidence and self-esteem.

Some of the benefits to the more experienced employee (mentor) include:

  • Giving back what you were given earlier in your career by others;
  • A renewed enthusiasm for your profession and/or talents;
  • Participation in challenging discussions with someone who will have a fresh perspective on business and life that you might not otherwise be exposed to;
  • Satisfaction from contributing to the success of another; and
  • An opportunity to test new ideas and concepts.

The benefits to the company include:

  • Improved delivery of products and/or services through more informed and skilled staff;
  • Higher employee retention;
  • Improved communication between separate areas of the company;
  • A new support network for employees in times of organizational change; and
  • Developing leaders with enhanced people skills.

To evaluate whether you would make a good mentor, consider whether you possess these qualities:

  • Greater experience and knowledge than the mentee;
  • Flexible and progressive style, particularly good people skills;
  • Trustworthiness in order to have open and honest communication;
  • Compatibility with the mentee's personality;
  • A win/win agenda; and
  • The ability to give constructive advice and to act as a role model.

A successful mentoring partnership is a career development experience to be enjoyed. If your company does not currently have a mentoring program, pioneer the trail. You will find that in addition to the benefits outlined above, it will bridge the gap between departments and the various levels of authority within the organization, thus affecting morale and ultimately the bottom line!

Be a Mentor!


Jane Schulte is Executive Vice President and COO of PRISM Title & Closing Services, Ltd. located in Greater Cincinnati and author of WORK SMART, Not Hard! © 2008, http://www.stop-struggling.com or click here to directly purchase the book: http://ebooks.ebookmall.com/ebook/277731-ebook.htm


 

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  Team Business

 How to Market your Ebook

By: Terri Seymour


Writing and marketing your own ebook is an excellent way to help build your online and/or home business. Being able to offer your own informative, quality ebook will establish you as someone who knows what they are talking about. 

This will earn you trust and respect and go a long way towards building your online presence. People will start coming to you and your site when they need products, advice, support, help, etc. thus bringing you many more customers and /or subscribers.

There are many ways to market your ebook.  Some of the best ways are listed below:

Put your ebook in your sigtag along with a free bonus. The free bonus will attract more people and bring in more sales.

Joint Ventures: Team up with other ebook authors or ezine publishers or webmasters to cross promote each others products or services. Agree to send referrals to each other and recommend each others products.

Use an excerpt from your ebook as an article and submit it to as many directories as possible. Be sure to mention your ebook in your resource box.

Search out quality targeted ezines and purchase solo ads or top sponsor ad spots.

Submit your ebook to as many ebook directories as you can. The more links to your ebook, the better.

Write a keyword rich sales page and optimize it for the search engines with meta tags and page title. Offer two or three free bonuses with your ebook and offer that is very hard or impossible to refuse.

Ask a few people to write reviews for your ebook in exchange for a free copy. Post the reviews on your site.

Offer a free report as a lead-in to your ebook.  People love free information and if you offer a quality report that gets them interested they very well may want to buy your ebook.

If you publish an ezine, ask other ezine publishers to swap solo or top sponsor ads. I prefer top sponsor ads but many marketers have said that solo ads get the most results.

Start an affiliate program and offer people a percentage to sell your ebook. One of the best places to do this is Clickbank. For a small fee you can set up your affiliate program and increase your sales many times over.

Offer the first chapter or two as a freebie.  Be sure and leave them wanting more.

Visit message boards or join discussion groups to learn marketing strategies that have worked for other publishers and authors. If it works for them, it can work for you as well.

As with any marketing campaign, you have to stick with it.  Be consistent.  You cannot submit to a couple of directories and post to a couple message boards and then sit back and wait to get rich.  Marketing is a daily commitment.

The possibilities are endless as to ways to market your ebook. Be sure and combine many of the strategies for one successful marketing campaign. Be creative and come up with new innovative marketing ideas.  Find out what works and get started marketing that new ebook! 


Terri Seymour has several years online experience and has helped many people start their own business.  Visit her site at  www.seymourproducts.com  for resources, $1 ebooks & software, free tutorials, affiliate programs, and a free ezine with bonus report: 77 Ways to Get Traffic! mailto:subscribe@seymourproducts.com
Copyright and Publisher Information
All content copyright © 2008 by Cecilia Frederick unless otherwise noted. All rights reserved worldwide. Cecilia Frederick Owner and Publisher for http://www.wahmteam.com  

and Team Ezine http://www.teamezine.com        Editor@wahmteam.com


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You may reprint any part of TeamEzine business building resource in your print or electronic newsletter as long as you include the authors bio line and  the following statement: "Reprinted from TeamEzine free weekly business building resource. Subscribe at http://www.wahmteam.com
Legal Information
Although all of the articles have been selected for their content, the publishing of such articles within this newsletter does NOT constitute a recommendation of the products or services mentioned or advertised within those articles. The owners of Wahm Team, TeamEzine and all of their associates or affiliates assume no responsibility for any advice given. All advice should be weighed against your own abilities and circumstances and applied accordingly. It is up to the reader to determine if advice is safe and suitable for his/her own situation. Be responsible! Always do your own Due Diligence before responding to any offer.

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